Your Marketing Exec, LLC

Are Driving with Your Knees?

admin — Thu, 21 Jul 2011 17:41:49 +0000

While heading to a meeting today, I noticed the driver of the car in front of me was having a hard time keeping the car inside the lines. A closer look revealed that she was putting her hair up with one of those long knitting needle things – with both hands engaged. Hands not on the wheel, but on her head. Clearly, she was driving with her knees – or something – but not in a responsible and safe manner. All at 45-50 mph around a curve.

Initially, I was in awe of her talent. My thought was that if I were trying to control the steering wheel with anything other than my hands a crash would be imminent. And then I realized – despite her apparent skill at driving a vehicle – her crash is imminent. It may not be today, or next week or next month or next year. Sooner or later, the drive with the knees strategy is going to get someone hurt or killed.

Upon further reflection, and as my attention turned toward the business meeting at hand I had to ask myself, “How many of us in business are driving our businesses with our knees – not doing it right because our hands are occupied by too many things?”

What can I delegate to a virtual assistant? What services should I be seeking from my lawyer, accountant, book keeper that I now try to do to save money? What additional allied marketing professionals should I engage to be part of my team so that I can free my hands for the most important things and the things I do best? What marketing things are my clients and prospects doing that they should ask me to do so they can keep their hands on the wheel?

Time to drive our cars – and our businesses – prudently with the right priorities in mind and avoid the inevitable crash that comes from distracted driving.

(For information about fighting unsafe driving practices, such as texting while driving, please go to: http://www.dontduit.org )

Growing Your Business Effectively and Efficiently

admin — Mon, 25 Jan 2010 04:16:22 +0000

Welcome to the website of Your Marketing Exec, LLC. Your Marketing Exec, offers a broad range of marketing services to a variety of businesses. We have worked with one-person entrepreneurial startups, mom and pop businesses, venture capital funded firms, and major institutions with thousands of employees.

All of our services are based on our experience in business and marketing, our insights developed in conjunction with our clients, and actions that are appropriate and cost-effective. We’re always happy to field inquiries from prospective clients and anyone looking for a little information. We’ve even been known to offer a wee bit of free consulting to those in need. We’re not sure if we’re paying it forward or backward when we do, but it’s all good! So don’t be afraid to call, 866.606.7686.

Among the services we offer are: branding; marketing strategy; strategic messaging; content development and copywriting; promotional campaigns; website review and creation; advertising; sales materials; event marketing; sales incentive programs; and executive presentations.

We’ve created this website in WordPress, as it is one of the simplest and easiest formats to share information and ideas. While it may be short on the pizzazz offered by other approaches to website design, it is agile, convenient and economical. It’s perfect for busy businesses that want quick and easy ways to get information out, and to continuously update content.

Within this site, you will find information about Your Marketing Exec, as well as some resources to help you with your marketing. We invite you to share your own ideas about marketing, branding, business or other germane topics on our Sharing Page. We encourage open and productive dialog. So feel free to post, write or email with your comments, questions and insights.