Executegic Marketing Planning Process
Through our specialized, proprietary Executegic Marketing Planning Process, we’ll work with you to create a focused marketing plan for your business. We’ll utilize a range of tools and techniques to arrive at your customized marketing approach.
The Executegic Marketing Process consists of nine structured steps in three phases:
Experience: Link Business and Marketing Strategies
- Focus on Business Priorities and Capabilities
- Profile Current Customers
- Determine Business Development Goals
Insight: Create Pathways to Business Growth
- Identify Business Growth Opportunities
- Profile Potential New Customers and Competitors
- Connect Business Strategy to Marketing Actions
Action: Establish Marketing Framework
- Determine Marketing Resources
- Create Primary Marketing Messages
- Develop Practical Marketing Plan
Executegic is a registered trademark of Your Marketing Exec.