Dynamic Organizational Marketing is an insightful approach to marketing effectiveness, employee engagement and business acheivement in a rapidly changing world. It combines:
Marketing
- Definitions, functions and perceptions
- Organizational structures
- Strategy, tactics and business goals
- Marketing operations and technology
- Common problems in marketing
Lenses
- Process management
- Organizational problem solving
- Systems thinking
- Organizational intelligence
- Change management
Trends in Society
- Information entitlement
- Resurgent consumerism
- Social networking
- Intergenerational workplace
- Economics
Framework
- Business strategy
- Products and services
- Customers and competitors
- Marketing goals, tactics and operations
- Collaboration
Dynamic Organizational Marketing encompasses these key areas of business within a comprehensive system to help organizations move forward positively and productively.
If you would like to learn more about Dynamic Organizational Marketing, please contact Chuck Hall, Your Marketing Exec, LLC, 866.606.7686.
